Carteret Community College Title III Grant

** Facebook on Campus: Applications, Tools & Tips for Your College

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Facebook on Campus: Applications, Tools & Tips for Your College

This Title III-sponsored webinar is taking place on October 14th, from 1:00-2:00.

Summary:  Using Facebook fan pages & profiles at your University can create many opportunities to expand communication with current & prospective students-and those beyond your campus network. What are the specific applications & techniques working on college campuses today, and how can you enhance your University’s image & communication strategies using Facebook? Join us for a live, 60-minute webinar where you and your colleagues will learn:

  • Facebook Fan Pages & University Profiles: What’s Working Now
  • Facebook Applications that Promote a Strong Image for Your University
  • Specific Strategies to Create a Facebook Page that Meets Your Needs
  • Networking on Facebook: How to Best Connect with Today’s Students

Learn more about the webinar at: http://www.higheredhero.com/KQ/0

Materials for the webinar can be downloaded here: http://bit.ly/HEHFBAPP

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25 Comments »

  1. Is cloud computing something that can be of use to us?

    Comment by don staub — October 14, 2009 @ 12:06 pm | Reply

  2. bluefuego…http://bluefuego.com/
    [Helping Colleges and Universities use the web to achieve marketing and recruitment goals.]

    research on use of twitter and facebook. Over 40% of Fan pages are not updated.

    Comment by don staub — October 14, 2009 @ 12:14 pm | Reply

  3. Keeping your program / college Facebook presence updated with dynamic, viable (relevant) content as well as interactive is crucial if you want this social networking tool to benefit and supplement your program and/or college. If it lays dormant with no one checking it people (prospective students and alumni) will quickly loose interest in checking it.

    Comment by Patrick Keough — October 14, 2009 @ 12:17 pm | Reply

  4. hmmmmmmm – I am turning into Don 🙂

    Comment by Patrick Keough — October 14, 2009 @ 12:17 pm | Reply

  5. more on cloud computing

    http://en.wikipedia.org/wiki/Cloud_computing

    Comment by Patrick Keough — October 14, 2009 @ 12:19 pm | Reply

  6. Facebook Apps…this may be a good way to push out the QEP. Right now, we seem to be utilizing ‘low-tech’ to get the word out. Creating an FB App for the QEP (and I’m not just talking about for the SACS visit) would keep students up-to-date on how we are improving their first year experience.

    Check out this website, for those of you thinking about how to use Apps in your classes.

    Comment by don staub — October 14, 2009 @ 12:27 pm | Reply

  7. Or even a FB ad could be used. I would love to brush up on my coding skills to dive into this stuff. Currently CCC has a library and alumni site…Why does CCC have a FB site? We are really behind on the curve..

    Comment by Pre-Ah — October 14, 2009 @ 12:36 pm | Reply

    • I mean we don’t have a FB site…

      Comment by Pre-Ah — October 14, 2009 @ 12:36 pm | Reply

  8. FB has an app called Super Cool School and you can have classes there…Already developed. Just not using it.

    Comment by Pre-Ah — October 14, 2009 @ 12:39 pm | Reply

  9. I think the key may not be for the COLLEGE to have an FB site, but for PROGRAMS to have FB. Examples exist already…see Radiography (Carla) and Interior Design. They both have active alumni groups.

    Comment by don staub — October 14, 2009 @ 12:39 pm | Reply

  10. I see the challenge to a college social networking initiative would be making it part of the culture at CCC – must be very proactive with this – good example would be how the CCC Foundation is using Facebook to reach out to CCC alumni. As I mentioned in an earlier post, if you plan on moving forward with this make it a point to check your Facebook page on a very regular basis – this thing can take time and energy and must be gone into with both eyes open. Facebook could be a negative marketing tool if you create it and then not actively participate in the networking that is initiated by the content you put on your pages.

    Comment by keoughp — October 14, 2009 @ 12:41 pm | Reply

  11. I think it is important to have one main CCC FB. Alot of students will search for CCC in general then Radiography or anything else. It is just like our website where they come to it then search for something else. We need to have a centralized place for prospective students or even alumni. They will search for CCC before they will search for CCC Alumni. Just a thought.

    Comment by Pre-Ah — October 14, 2009 @ 12:50 pm | Reply

  12. Bottom line to all of this IS…..there has to be a plan in place with all the key players who will be involved with the creation and keeping up of the Facebook page or pages – why are we going to do it? What is the primary reason of the page? Goals? Objectives? Who is going to responsible for checking it and responding to friends (students/inquiries)? An initiative like this should be well thought out and the powers that be should be behind it and agree to the parameters that are created for it.

    Comment by keoughp — October 14, 2009 @ 12:57 pm | Reply

  13. Go for it Patrick! 🙂

    Comment by Pre-Ah — October 14, 2009 @ 12:59 pm | Reply

  14. Which is why (in these times of decreased resources) that I think that dedication will manifest itself at the program level. We cannot expect “the college” to take this and run with it. I agree with Pre-Ah’s point about how people will search for us, but I think the only way that it’s going to get traction is at the grassroots level (how’s that for a mixed metaphor!)

    Comment by don staub — October 14, 2009 @ 1:02 pm | Reply

  15. Patrick has a good point…looking down the road at how widespread this could be across campus…does the college, at the least, need to develop a policy for programs/units that want to develop FB Groups?

    Comment by don staub — October 14, 2009 @ 1:25 pm | Reply

    • I think Facebook is a wonderful tool that could be used for marketing the college as well as recruiting students. Most of CCC’s students already have FB accounts. Keeping up with the technology and the students who do is a viable concern. Many instructors do not keep up and the students are way more advanced than even some of their instructors in courses. CCC having a FB presence would be great for the majority of the students but then you have some that do not own a computer or have internet access at home.

      As for the higher powers having a plan, I feel that they should be behind this to keep up with the students knowledge of technology and helping the instructors keep up as well. Having an action plan for this would help with the planning and launching of the college’s FB presence. There are so many options to use this tool.

      Comment by Bessie Wells — October 14, 2009 @ 2:29 pm | Reply

  16. $200 for the Webinar. Was it worth it? Did you get anything out of it?
    I looked over the power point, and the only thing that I saw that was something I didn’t know was the facebook ads.
    Do we want to do that?
    Would that be cheaper than ads we run currently?

    Comment by Mark Johnson — October 14, 2009 @ 3:28 pm | Reply

    • Mark,

      Here is the link for the complete PDF of the webinar:

      http://bit.ly/HEHFBAPP

      I suppose some would say the price of knowledge can not be measured. LOL.

      Comment by Marlene — October 14, 2009 @ 3:40 pm | Reply

  17. I think it’s a fair question, Mark. I would honestly have to say that the webinar itself was not worth the cost: it started late and the focus was significantly on the technical aspects of setting up apps. To me, it would have had much greater value if the discussion had looked at different ways that schools are using FB (including APPs). HOWEVER, I will say that, thanks to Jason Smith, we had a very interesting post-webinar conversation about FB at the college-level and at the program/unit level. I believe that that is where we got the bang for the buck.

    Comment by don staub — October 14, 2009 @ 3:57 pm | Reply

  18. Hi there,
    If you walk away with anything new it’s always worth it. I came away with three ideas to add to the CCC Alumni Facebook – (1) being an easy way to help keep content fresh, add interest and hopefully discussions (good or bad).
    I think CCC is definitely behind the curve on this. However if an individual at the program level, starts and then does not maintain I see that being an issue in representing CCC, along w/ too many fanpages. CCC could end up looking very unorganized in this initiative if not well planned.

    Comment by Brenda — October 15, 2009 @ 8:13 am | Reply

  19. With almost 60% of FB users in the 18-34 age range and the number of users over 35 growing exponentially, this could be a powerful marketing and recruitment tool for CCC. I do believe FB pages should be maintained at the program level, but also recognize the need for an overall college policy, perhaps developed by the DL committee, in order to provide oversight and a determined level of consistency. I also think FB pages should be evaluated with an assessment tool such as we do with DL courses. Faculty need training; trial and error should be avoided in what is viewable by the public. Mismanaged FB pages could damage the reputation of a program and the college. If it can’t be done right, it shouldn’t be done at all.

    Comment by Laurie Freshwater — October 15, 2009 @ 11:37 am | Reply

    • excellent points Laurie! I agree 100% Admin and faculty all have to be on the same page with the same goals and objectives for a serious social networking initiative.

      Comment by keoughp — October 15, 2009 @ 11:53 am | Reply

  20. Okay, so what’s next?
    I’m such a pain, aren’t I? 😉
    Seriously, it’s good that we have ideas to kick around, but do we need to establish a task force to organize this effort? Who wants to take this on and create a FB page for the college? I agree with those who say we need a college FB page first. Then create program specific pages later.

    Comment by Mark Johnson — October 19, 2009 @ 9:56 am | Reply

  21. I e-mailed Mike Richwalsky, I wanted him to give me input on our CCC Alumni FB, the groups, setup/organization of the FB Profile w/ the groups etc… I also asked him about having multiple Fanpages and this was his response to me…..

    Hi Brenda,

    I’d def. recommend making a FB fan page for several areas, but having one central spot where you organize people and let them know there are sub-areas
    they can visit. It’s great to hear you’re having luck on the alum side – that’s a great way to be in touch with that audience. Are groups for those
    audiences private groups?

    MIke

    Comment by Brenda — October 20, 2009 @ 12:44 pm | Reply


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